Waitress
Australian 2026 production
Campaign period: October 2025 onwards
Broadway’s smash-hit musical WAITRESS is baking its way to Australia for the very first time! Inspired by Adrienne Shelly’s beloved film and brought to life by a trailblazing creative team, including a book by acclaimed screenwriter Jessie Nelson, an original, uplifting score by Grammy® winner Sara Bareilles (Love Song, Brave) and direction by Tony® winner Diane Paulus, WAITRESS is the irresistible Broadway hit about resilience, friendship and hope that has captured hearts worldwide.
This heartwarming and empowering musical tells the story of Jenna, a small-town waitress and expert pie maker who longs to escape her rocky marriage and start again. When a baking contest, an unexpected new romance and the support of her fellow waitresses offer her a taste of change, Jenna discovers that the secret ingredient to happiness might be closer than she ever imagined.
The Culture Farm is delivering full Marketing and Tourism Consultancy services:
Marketing Strategy development
Brand management including overseeing full content creation and a photoshoot for cast announcement
Marketing campaign management
Publicist engagement and liaison
Partnerships acquisition