A higher percentage of international tourists are choosing to participate in cultural activities during their visit to Australia. This 2019-2024 Fact Sheet tracks which activities are attracting the most visitors and changes in participation across this five year period.

Following the 2015-2023 Domestic Cultural Tourism Fact Sheet, The Culture Farm has conducted a follow-up review of data from 2024.  While the data reveals a slight decline, cultural tourism remains a strong contributor to tourism nationwide.

Tracking domestic cultural tourism with a focus on the years of COVID-19 and immediately after in order to understand how cultural tourism was impacted by the pandemic.

A guide to entering the cultural tourism industry; and how to approach working with wholesalers and travel agents.

Introducing The Culture Farm, the Cultural Tourism Generator and the value of cultural tourism experiences.