Jane Ross

Director 

I love taking a well-polished concept and making it the talk of town. I do this to encourage others to experience the transformative power of arts and culture. It’s been my life for the last 20 years.    

I wrote and oversaw the implementation of the Victorian Government’s first Arts, Theatre and Cultural Tourism Strategy; I have delivered tourism campaigns and overarching marketing campaigns for some of Australia’s most loved and highly attended visual arts exhibitions such as the Archibald Prize; I’ve been Head of Marketing and Tourism for some of the world’s most successful theatre productions, including WICKED, and was responsible for the launch and management of a Cultural Attractions of Australia collective of some of Australia’s most influential cultural attractions focussed on presenting Australia’s best cultural tourism offerings to the world.  These campaigns have broken attendance records and sowed the seed for many to be drawn back to cultural experiences time and time again. 

When I am not working on growing audiences, I am a cultural industry mentor for the University of Melbourne ASK Alumni program, where I lead others to follow their own cultural dreams. 

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