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https://images.squarespace-cdn.com/content/v1/605d7be4711508185e43d640/c5aecf61-f1d5-4263-9be8-4eb4ec59688e/Logo_MFL.JPG Projects My Fair Lady muscial thumbnail https://images.squarespace-cdn.com/content/v1/605d7be4711508185e43d640/0a1a2935-0524-475a-b7de-3c103279787e/Opera+Australia+.png Projects Opera Australia logo https://images.squarespace-cdn.com/content/v1/605d7be4711508185e43d640/8c7445b7-3fa7-43b4-9895-4be4c6cd8b26/Logo_Once.jpg Projects Once the musical thumbnail https://images.squarespace-cdn.com/content/v1/605d7be4711508185e43d640/68bda44c-c209-4a94-a97d-9cd21e360c44/Foundation+Theatres+.png Projects Foundation Theatres logo https://images.squarespace-cdn.com/content/v1/605d7be4711508185e43d640/a7450fcb-3333-4773-81ad-3922af6be7cc/Logo_WOZ.JPG Projects The Wizard of Oz the musical thumbnail https://images.squarespace-cdn.com/content/v1/605d7be4711508185e43d640/e69e6f5e-904f-4cc9-9f05-d001dd1f43d3/Sovereign+Hill+NEW.png Projects Sovereign Hill Ballarat logo https://images.squarespace-cdn.com/content/v1/605d7be4711508185e43d640/6f1985d3-cf17-4838-abce-d175cca864ca/som.jpg Projects The Sound of Music the musical thumbnail https://images.squarespace-cdn.com/content/v1/605d7be4711508185e43d640/b807d46a-8874-46ae-a96f-51e64cbd8805/Wellington+Shire+Council.jpeg Projects Wellington Shire Council logo https://images.squarespace-cdn.com/content/v1/605d7be4711508185e43d640/0d4d4fbe-7438-4b7a-abdf-e0cbd8d36683/WICKED-logo-TBM.JPG Projects Wicked the musical thumbnail https://images.squarespace-cdn.com/content/v1/605d7be4711508185e43d640/45769547-1e6e-4293-8776-a61470f29cc3/Aus+National+Maritime+Museum+.png Projects Australian National Maritime Museum logo https://images.squarespace-cdn.com/content/v1/605d7be4711508185e43d640/be5da087-e78d-470f-855e-cdaf7d4978d6/Fremantle+Prison.png Projects Freemantle Prison logo https://images.squarespace-cdn.com/content/v1/605d7be4711508185e43d640/e7debb1e-bd15-4581-8309-db9562cc38a8/images.jpeg Projects Dream Lover thumbnail https://images.squarespace-cdn.com/content/v1/605d7be4711508185e43d640/1617756671335-3KEFA4ASVHRFJOC2S556/AGL+logo-stacked%2Bbackground.jpg Projects A German Life thumbnail https://images.squarespace-cdn.com/content/v1/605d7be4711508185e43d640/31abb69c-8583-41aa-a34d-f2918ebc9910/MONA.png Projects MONA logo https://images.squarespace-cdn.com/content/v1/605d7be4711508185e43d640/1897b5c1-c041-43d4-8313-8955bcb40d78/Queensland+Performing+Arts+Centre.jpeg Projects Queensland Performing Arts Centre logo https://images.squarespace-cdn.com/content/v1/605d7be4711508185e43d640/129e5b3e-6649-411e-af5d-84806e364852/Visit+Victoria+.png Projects Visit Victoria logo https://images.squarespace-cdn.com/content/v1/605d7be4711508185e43d640/9d519e45-fca7-4fda-9321-4f382c5dcc4b/National+Museum+Australia.png Projects Australian National Museum logo https://images.squarespace-cdn.com/content/v1/605d7be4711508185e43d640/c024d1e3-90a7-42f8-9756-c92fa7cc616e/Jones+TG+NEW.png Projects Jones Theatrical Group logo https://images.squarespace-cdn.com/content/v1/605d7be4711508185e43d640/8f98d263-f571-4b9a-9b20-169f354995f8/NGV.png Projects National Gallery of Victoria logo https://images.squarespace-cdn.com/content/v1/605d7be4711508185e43d640/68190683-50fa-4d0c-b41d-6b77cc16c107/Qantas+Founders+NEW.png Projects Qantas Founders Museum https://images.squarespace-cdn.com/content/v1/605d7be4711508185e43d640/cdbb69f8-88b4-427b-9ec0-1ecafc6d8718/Arts+Centre+Logo.png Projects Arts Centre Melbourne logo https://images.squarespace-cdn.com/content/v1/605d7be4711508185e43d640/775bfff6-3d5b-403b-8edd-13db399e3df1/Destination+NSW.jpeg Projects Destination NSW logo https://images.squarespace-cdn.com/content/v1/605d7be4711508185e43d640/82ebd2c2-e1cf-4a8b-b8b9-a720616e2adb/South+Australia+Tourism+logo.png Projects South Australia Tourism logo https://images.squarespace-cdn.com/content/v1/605d7be4711508185e43d640/b2fb58df-0be5-4518-b29b-c4e1f2bb2e28/Tourism+Tasmania+logo.jpg Projects Tourism Tasmania logo https://images.squarespace-cdn.com/content/v1/605d7be4711508185e43d640/d7709f5f-4ba3-4249-9a69-09219a732a71/Tourism+WA+logo.png Projects Tourism Western Australia logo https://images.squarespace-cdn.com/content/v1/605d7be4711508185e43d640/c71a549e-df13-44ef-8e74-e2f604f27632/Tourism+QLD+2.png Projects Tourism Queensland logo https://images.squarespace-cdn.com/content/v1/605d7be4711508185e43d640/c529dc93-428c-403c-adc7-ba105f6b2d03/Tiny+Towns+logo.png Projects Tiny Towns Arts Trail logo https://images.squarespace-cdn.com/content/v1/605d7be4711508185e43d640/8d7f2fc8-76b3-40d2-bed7-1f9208b510de/Stratford+Courthouse+Theatre+2.png Projects Stratford Courthouse Theatre logo https://images.squarespace-cdn.com/content/v1/605d7be4711508185e43d640/a04b29e8-690f-4b43-8ab9-cb604d1b6234/Festival+of+Voices.png Projects Festival of Voices logo https://images.squarespace-cdn.com/content/v1/605d7be4711508185e43d640/cb1122ed-6313-40e0-a13d-337f73084a78/Cygnet+Folk+Festival+1.png Projects Cygnet Folk Festival logo https://images.squarespace-cdn.com/content/v1/605d7be4711508185e43d640/a2a22aed-455c-4ce0-9c16-437d55ee7bc7/Quambatook+Silo+Cinema+logo.png Projects Quambatook Silo Cinema logo https://images.squarespace-cdn.com/content/v1/605d7be4711508185e43d640/3422d787-05d3-410e-94a0-bf38c4ba6181/Bay+of+Fires+Festival+logo.png Projects Bay of Fires Festival logo https://images.squarespace-cdn.com/content/v1/605d7be4711508185e43d640/b0e3dc30-a949-4866-b119-63ea51525263/National+Gallery+of+Australia+.png Projects National Gallery of Australia logo https://images.squarespace-cdn.com/content/v1/605d7be4711508185e43d640/e70da349-56d0-44ce-8b51-2a0edee54127/Regional+Arts+Australia+logo.png Projects Regional Arts Australia logo https://www.theculturefarm.com.au/projects/cats monthly 0.5 2026-01-28 https://images.squarespace-cdn.com/content/v1/605d7be4711508185e43d640/c88c8074-6a6c-4300-988b-ef82f07a0313/CATS-KEY+ART-SQUARE-1080X1080+%281%29.jpg Projects - CATS - <p>Brand and Marketing Consultancy</p> - CATS Australian tour - Sydney, Adelaide, Perth, Melbourne and Brisbane Campaign period: October 2024 - February 2026 The 40th Australian Anniversary of Andrew Lloyd Webber’s record-breaking musical CATS. On just one special night of the year, all Jellicle cats meet at the Jellicle Ball where Old Deuteronomy, their wise and benevolent leader, makes the Jellicle choice and announces which of them will go up to The Heaviside Layer and be reborn into a whole new Jellicle life. With “timeless music, spectacular sets and a superb cast” (Daily Mirror), breathtaking choreography and of course the unforgettable ‘Memory’, CATS is a magical musical like no other. The Culture Farm is delivering Marketing and Tourism Consultancy services: Overseeing the Marketing Strategy development Brand guidance including a rebrand for the new production Marketing campaign input to optimise sales https://www.theculturefarm.com.au/projects/cultural-attractions-of-australia monthly 0.5 2024-03-13 https://images.squarespace-cdn.com/content/v1/605d7be4711508185e43d640/1616980874277-ISKDVEV5JQPWFVZVV746/Cultural-Attractions-of-Australia-Logo.jpg Projects - Cultural Attractions of Australia -<p>Launch, strategy, tourism, marketing management - National</p> - Cultural Attractions of Australia The Culture Farm’s Jane Ross was the Executive Officer of Cultural Attractions of Australia (CAOA) for 2.5 years, providing the following to the organisation as part of the role: Organisation launch in 2019. Premium cultural tourism product development. Senior government and arts sector stakeholder engagement. Including the development of the advocacy document titled Harnessing One of Australia’s Fastest-Growing Tourism Segments. Development of core organisational plans including: General Data Protection Regulation Plan, Risk Management Plans, Sponsorship Plans and Sponsorship Proposal templates. Strong budget management. Liaison and funding acquisition with Tourism Australia and State Tourism Organisations, including growing cash support every year across three financial years; securing a Google AdWords grant valued at up to $10,000 USD per month indefinitely; and, in-kind marketing support in excess of $100,000 in the 20/21 financial year. Strategic travel trade engagement and materials development. Marketing and communications strategy and management: brand development, website/social media channel development and management, direct to consumer marketing. Website growth in 2020 was in excess of 100% with strategies in place for continued growth. Member acquisition including growing membership by 63% across the contracted period. https://www.theculturefarm.com.au/projects/anastasia monthly 0.5 2026-02-02 https://images.squarespace-cdn.com/content/v1/605d7be4711508185e43d640/5b8e7168-4925-4300-bd91-016dc94e3528/1080x1080.png Projects - Anastasia -<p>Brand, Marketing and Tourism Consultancy and Project Management</p> - Anastasia Australian 2025/26 tour Campaign period: April 2025 onwards ANASTASIA The Broadway Musical, the romantic and adventure-filled hit musical inspired by the beloved films, has arrived in Australia for the very first time! This dazzling production, by the Tony Award winning team Terrence McNally, Stephen Flaherty, Lynn Ahrens and Darko Tresnjak, transports you from the twilight years of the Imperial rule to the euphoria of 1920s Paris. ANASTASIA follows a brave young woman on a journey to discover the mystery of her past. Pursued by an army officer determined to silence her, Anya enlists the aid of a dashing conman and a lovable ex-aristocrat. Together, they embark on an epic adventure to help her find home, love, and family. With much-loved songs like Journey to the Past and Once Upon a December, ANASTASIA has captivated audiences around the world—hailed as “A MONSTER HIT!” by The New York Times and “Irresistible!” by Variety. The Culture Farm is delivering full Marketing and Tourism Consultancy services: Overseeing the Marketing Strategy development Brand management including overseeing full content creation Marketing campaign management Publicist engagement and liaison Partnerships acquisition https://www.theculturefarm.com.au/projects/wicked monthly 0.5 2026-01-28 https://images.squarespace-cdn.com/content/v1/605d7be4711508185e43d640/1675388403897-WR4IFW40XRBBLJ0EIK5S/Wicked.jpg Projects - WICKED - <p>Major events funding acquisition, Brand, Marketing and Tourism Consultancy</p> - WICKED Australian tour: Sydney, Melbourne, Brisbane and Perth Campaign period: October 2022-February 2025 Asian tour: Singapore, Seoul, Busan and Daegu Campaign period: February 2025 - ongoing The Broadway sensation WICKED looks at what happened in the Land of Oz… but from a different angle. Long before Dorothy arrives, there is another young woman, born with emerald-green skin, who is smart, fiery, misunderstood and possessing an extraordinary talent. When she meets a bubbly blonde who is exceptionally popular, their initial rivalry turns into the unlikeliest of friendships… until the world decides to call one “good,” and the other one “wicked.” Winner of over 100 major awards including the Grammy Award and three Tony Awards, WICKED is “A COMPLETE TRIUMPH! An original musical that will make you laugh, cry and think.” USA Today. The Culture Farm delivered full Marketing and Tourism Consultancy services for the Australian tour: Overseeing the Marketing Strategy development Brand management working in conjunction with 321 Theatrical Management Marketing campaign management Publicist engagement and liaison Acquisition of major government funding, tourism strategy and contract management Partnerships acquisition Charity partnership management Overseeing the Education Program The Culture Farm is managing the brand for the Asian tour. https://www.theculturefarm.com.au/projects/regional-arts-australia monthly 0.5 2024-03-13 https://images.squarespace-cdn.com/content/v1/605d7be4711508185e43d640/1675389556300-LLBXI5XHWDBTAIX6LOF4/Regional-Arts-Australia.jpg Projects - Regional Arts Australia - <p>Cultural tourism mentoring - Tasmania and Victoria</p> - Regional Arts Australia Cultural Tourism Mentoring for arts organisations in Tasmania & Victoria, identified by Regional Arts Australia as part of the Cultural Tourism Generator Program and funded as part of the Cultural Tourism Accelerator Program Time period: July 2022 – May 2023 The Cultural Tourism Accelerator Program was a $5 million targeted program announced by the Australian Government as part of a Regional Arts Tourism package, to enable arts organisations to promote and develop cultural events for tourists across regional Australia. The Cultural Tourism Accelerator Program aims were to: Support place-based programs to increase visitation Build consumer confidence and activate engagement Drive engagement across communities and between regions Support sector-led responses The Culture Farm worked with six organisations to: Identify potential Cultural Tourism markets and products Co-design a project and project plan for approval by RAA Ongoing support is being provided during the delivery and evaluation of the project. Blogs relating to cultural tourism were also developed for Regional Arts Australia during the project. https://www.theculturefarm.com.au/projects/backtothefuture monthly 0.5 2026-02-02 https://images.squarespace-cdn.com/content/v1/605d7be4711508185e43d640/9e0536e4-8a4d-469b-9564-18ab02a034fb/Screenshot+2025-02-12+at+4.32.19+PM.png Projects - Back to the Future: The Musical - <p>Brand, Marketing and Tourism Consultancy - Sydney</p> - Back to the Future: The Musical Sydney Exclusive, 2025/26 Campaign period: November 2024 - January 2026 Sydney took an electrifying ride back in time with London’s Olivier Award winning best new musical, Back to the Future: The Musical, for its Australian Premiere at the Sydney Lyric. When Marty McFly finds himself transported back to 1955 in a time machine built by the eccentric scientist Doc Brown, he accidentally changes the course of history. Now he’s in a race against time to fix the present, escape the past and send himself… back to the future. The Culture Farm delivered full Marketing and Tourism Consultancy services: Overseeing the Marketing Strategy development Brand guidance Marketing campaign input to optimise sales Overseeing the Education Program Acquisition of major government funding, tourism strategy and contract management https://www.theculturefarm.com.au/projects/archibald-prize-2022 monthly 0.5 2024-03-13 https://images.squarespace-cdn.com/content/v1/605d7be4711508185e43d640/1675394433333-NZIBC7P4VMKW7B0R6CN9/Archibald-2022.jpg Projects - Archibald Prize 2022 - <p>Marketing campaign and promotional partnerships - Victoria</p> - Archibald Prize 2022 The Culture Farm delivered the marketing for the Archibald Prize 2022 at Bunjil Place, Narre Warren Campaign period: March – October 2022. Bunjil Place, one of Australia’s newest cultural venues, was the exclusive Victorian venue for the Archibald Prize 2022. The Art Gallery of New South Wales’ Archibald Prize is the country’s oldest and best-loved portrait award, and one of its most prestigious. Awarded annually to the best portrait painting, it’s a who’s who of Australian culture with subjects often including politicians, celebrities, sporting heroes, authors and artists. This year’s exhibition will include the portraits of all 52 of the Archibald Prize 2022 finalists. The Culture Farm managed all elements of the project, sub-contracting the design, publicity and media buying aspects of the project. The task included: Marketing and publicity strategy development Campaign development Media and travel partnership acquisition and management Creative concept development and execution Publicity Media buying Campaign tracking, evaluation and reporting The campaign was designed to not only promote visitation to the Archibald Prize, but also to present Bunjil Place with a tremendous opportunity to raise its profile state-wide. https://www.theculturefarm.com.au/projects/waitress monthly 0.5 2026-01-28 https://images.squarespace-cdn.com/content/v1/605d7be4711508185e43d640/de1f17cb-2d79-4a81-b671-d87c2b6d6001/Waitress+_+Social+_+1080+x+1080+px+OPTION+1.jpg Projects - Waitress - <p>Brand, Marketing and Tourism Consultancy and Project Management</p> - Waitress Australian 2026 production Campaign period: October 2025 onwards Broadway’s smash-hit musical WAITRESS is baking its way to Australia for the very first time! Inspired by Adrienne Shelly’s beloved film and brought to life by a trailblazing creative team, including a book by acclaimed screenwriter Jessie Nelson, an original, uplifting score by Grammy® winner Sara Bareilles (Love Song, Brave) and direction by Tony® winner Diane Paulus, WAITRESS is the irresistible Broadway hit about resilience, friendship and hope that has captured hearts worldwide. This heartwarming and empowering musical tells the story of Jenna, a small-town waitress and expert pie maker who longs to escape her rocky marriage and start again. When a baking contest, an unexpected new romance and the support of her fellow waitresses offer her a taste of change, Jenna discovers that the secret ingredient to happiness might be closer than she ever imagined. The Culture Farm is delivering full Marketing and Tourism Consultancy services: Marketing Strategy development Brand management including overseeing full content creation and a photoshoot for cast announcement Marketing campaign management Publicist engagement and liaison Partnerships acquisition